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Writing tips: Freedom, Vanilla, Customers and Story: 4 things that changed my perspective on branding for my blog

Writing tips: Freedom, Vanilla, Customers and Story: 4 things that changed my perspective on branding for my blog

  Over the last few years, whilst being self-employed, I have struggled with building a client profile and in the process, I’ve become allergic to the word “niche”. I don’t know how many times I’ve wished it would go out of fashion. It’s not that I don’t understand the concepts. I totally get it. As a teacher, I specialised in my subjects with learners coming to me to gain the skills required to pass specific examinations. I just couldn’t apply…

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